Although YouTube is known for cute cat and dog videos, it can be one of the most powerful business tools that you will ever use. Alongside Google search, YouTube generates millions of views every day and even going as high as 1 billion. Everyone with an account gains exposure, and those that are actively uploading videos acquire millions of views each month. So how can this help your business?
The fact of the matter is that most people would rather spend a couple of minutes watching a short video rather than skimming over an article about your product. Sales copies have to be on point and a lot of times can be rather dull. Keep in mind that we are surrounded by advertisements from billboards, flyers, and a other pieces of papers that we’re not interested in because we can find what we’re looking for online. Therefore, your readers just miss the message that you’re trying to deliver altogether and believe that you’re sell something that you’re really not.
Imagine being at a restaurant and having a sleek and shiny menu in your hands. You’re looking at all of the entries trying to decide what to order. You skim over it a couple of times and you find out that they have Buffalo wings with BBQ sauce which is what you’re really craving that one particular night. However, when your host places the plate of wings on the white table in front of you, you realize that the wings are covered in the sauce and it becomes really messy to consume.
The same thing applies to your sales copies. Although you present enough detailed information, the customer may not have paid enough attention to comprehend all of the details. This is human nature, and in order to be as effective as possible, we present the customer with all of the tools that they need to make an good and informed decision prior to purchasing a particular product.