Why should you use Twitter for your business? It’s simple. Twitter is one of the most popular social networks with millions of users sharing information millions of times a day. Yet your business probably shows up very few times or not at all in your customer’s feeds. Why is this happening and how can you increase the value of your business online?
Twitter is very simple to use, and anyone can pick it up and use it right away without much hassle. Its simplicity should not fool you though. It is actually a great piece of software, and if properly optimized, can be one of the most powerful tools that you can get your hands on. Twitter makes maintaining a positive customer relationship very easy and it would be a mistake not to take advantage of it.
The key point of twitter is its short messaging system. Users can only communicate with each other via a 140 character message. While this does not provide a lot of information, it can be enough to keep your customers happy. Think back to when you last had to deal with a displeased customer. If they contacted you via email, phone, or even in person, we know how tedious and time consuming it is just to let them relieve their stress upon you. They shout at you, or write five paragraph essays just to tell you that you took one minute too long to deliver your services. Fortunately, with Twitter, they can get to the point right away and you can address it just as quickly.
It also turns out that entrepreneurs who use this social network also have some of the highest customer retention rates. The ability to publicly address your customers’ concerns not only creates free positive press for you, but also gets the message out to everyone else that may have the same questions.