Case Study 1

Campaign Description


Website Classification

Previous SEO Work

Total Keywords Targeted

Search Volume

Website Age


[one_half last]




600 Total Local Monthly Searches

4 Years

6 Months


Campaign Results


Keyword Status

Click Through Rate

Website Traffic

ROI Break-Even Point

Projected ROI 2012

Projected ROI 2013

Projected ROI 2014

[one_half last]

All Keywords on Page 1 after 6 Months



3.5 Months





Below you can follow the journey of a keyword specific to this campaign starting with month 2. Month 1 consists of planning and preparation and does not usually affect a website’s position. The case studies exclude elements that may reveal the client’s information, or other factors that could affect their rankings both directly and indirectly. For more information about our proven proprietary system contact us and we’ll get back to you within 12 hours.

1/5/2012 – 13/5/2012
On average, a business’ website will hold very little value by itself. The majority of businesses in the US and other industrialized countries publish general information and don’t create any avenues in which the website can grow by itself.

When a search engine detects new value for a website, it will record and analyze the new data set. This process can take several days to a few weeks.

13/5/2012 – 28/5/2012
Once it determines if the website is becoming more useful, the search engine algorithm puts the website through a series of tests. As you can see above, the new value that it has detected is useful to the search engine and possibly to other people.

28/5/2012 – 31/5/2012
Sometimes the search engine robot detects hazardous information that could either be damaging to the search engine itself, or its users. However, if that information is neutralized or simply disregarded due to false flags, then the website will be returned to a new position and retested.

1/6/2012 – 30/6/2012
During this month, the website is put through rigorous tests to determine if it is actually useful. The position of the website is shifted as new data is being discovered and processed. Hundreds of tests can be performed on a website during the SEO process. The main point of these tests is to determine if the website will be useful to its users.

6/6/2012 – 9/6/2012
Low dips such as the position shifts that occurred during this timeframe are due to false flags. When the search engine finds a data set that may appear to have a negative value, the site is quickly pushed to an insignificant position. However, after that data is properly analyzed, it can return the site back to its former position, or even higher if the data turns out to increase the value of the website.

1/7/2012 – 8/7/2012
At this point the site has been evaluated enough to get a shot at the first page. Of course, when a site enters the 2nd and 1st pages of the search results, the human factor in tested to a greater extent. Since the search engine is providing a medium for which the users can find information, it wants to make sure that information is useful. Of course as the robot continues to gather information on your website, it will not base its decision solely based on how people react to your site.

15/8/2012 – 31/8/2012
Finally the site has been placed in a solid position with very little movement. Once a site reaches the first page, it will start acquiring new value automatically.

As we approach the end of 2012 the site has been very stable on the front page and has moved into position 4, by itself, since the end of the campaign, when it was at position 5. To get a better understanding of the SEO process review the other case studies.